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ICI PARIS XL Next is the replacing name of ‘Digital Vision House’, because our projects are not all about digital aspects but about how we can anticipating the future by all the retail transformations going on. The first weeks we’re all about setting up our new office, brainstorming and working out the following projects:

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

Trend Play Corner 1.0 -> Trend Play Corner 2.0   More IPXL-branded and integrated try and test-experience

Results Trend Play Corner 1.0

  • More inviting and accessible way of trying products in contrast to rest of our shop
  • More experience in general
  • Nice to have one place where the trend addict shoppers can see about all the novelties

Learnings:

  • Not only young girls have the need of trying before buying
  • Too expensive and work-intensive concept to roll out

Approach:

  • Develop a test and experience table
  • Creating a shelf to show novelties
  • Testing in IPXL Almere + IPXL Brussel?

À PROPOS D'ICI PARIS XL

Avec une gamme étendue de parfums, de produits de soin et cosmétiques, ICI PARIS XL est le spécialiste beauté par excellence au Luxembourg. Découvrez nos actions, promotions, conseils beauté et trouvez la parfumerie ICI PARIS XL la plus proche de chez vous. Commandez également nos produits en toute simplicité en ligne !

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